NEW YEAR CHANGES FOR CHICK

by Gair on January 3, 2014

2014 IS BRINGING BIG CHANGES – AND BIG MOVES – FOR CONWAY’S CHICK HOME CENTER.

IT’S GOOD NEWS FOR THE VALLEY AREA AS THE LOCAL OWNERS ARE POISED FOR GROWTH AND THEY SAY THEY WILL KEEP MORE THAN TWO DOZEN WORKERS EMPLOYED.

SAL MASSA AND HIS WIFE JACKIE RECENTLY BOUGHT CHICK LUMBER FROM THE PREVIOUS OWNER, TOM HERGET – WHO HAD BEEN RUNNING IT WITH HIS WIFE SINCE THE EARLY 1970s.

MASSA STARTED WORKING AT CHICK’S IN 1998, AND EXPANDED ITS FLOOR COVERING DIVISION TO BECOME ONE OF THE LARGEST IN NEW HAMPSHIRE AND MAINE. HE WAS PROMOTED TO CONTRACTOR SALES MANAGER IN 2006 ,AND TO VICE PRESIDENT IN 2009.

MASSA SAYS THERE’S BEEN A LOT OF SCUTTLEBUTT ABOUT CHICK’S FUTURE AS IT PREPARES TO LEAVE ITS NORTH SOUTH RD. LOCATION IN NORTH CONWAY TO ALLOW FOR THE EXPANSION OF WALMART NEXT DOOR.

IN THINKING ABOUT MOVING FORWARD, MASSA SAYS IT WAS IMPORTANT TO MAKE SURE JOBS AND EMPLOYEES WERE RETAINED AND THAT THE COMPANY REMAIN UNDER LOCAL CONTROL.
MASSA SAYS LOWE’S AND HOME DEPOT AREN’T REALLY HIS COMPETITION BECAUSE THEY’RE MORE GEARED FOR OVER-THE-COUNTER TYPE PURCHASES. HE SAYS CHICK IS FOCUSED ON CONTRACTORS AND THE HOMEOWNER – AND SERVES AS A ONE STOP SHOP FOR FLOORING, INTERIOR ITEMS AND BUILDERS – EVERYTHING THAT’S NEEDED TO BUILD A HOME.

MASSA SAYS HE HAS A VERBAL AGREEMENT TO LEASE THE FORMER WILD THINGS STORE ON ROUTE 16 IN NORTH CONWAY, ACROSS FROM RITE AID. THAT WILL SERVE AS A NEW SHOWROOM THAT JACKIE WILL RUN, USING HER EXPERTISE IN INTERIOR DESIGN.

HIS LUMBERYARD ON HOBBS ST. IN CONWAY IS BEING RENOVATED TO INCLUDE OFFICES, IN ADDITION TO STOCK MATERIAL LIKE LUMBER, PLYWOOD AND ROOFING ITEMS. MANY ITEMS ARE SHIPPED FROM THE LOCATION.

MASSA SAYS HE HAS A “HANDS ON” COMMITMENT TO HIS CUSTOMERS AND HE KNOWS IT HASN’T BEEN EASY FOR A LOT OF BUSINESSES IN THE TOUGH ECONOMY.

THE PLAN IS TO HAVE THE SHOWROOM IN NORTH CONWAY UP AND RUNNING AND THE CHANGES MADE TO THE LUMBERYARD ON HOBBS ST. BY THE END OF FEBRUARY, 2014.

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