Valley Celebrates Holiday Snow

by Gair on January 3, 2014

A spokesperson for the Mount Washington Valley Chamber Of Commerce says most businesses responding to an informal survey report seeing either more traffic or revenue during the Christmas holiday week.

Marti Mayne says survey results show early season snowfall and strong family travel sentiment reportedly contributed to a successful Christmas week and New Year ’s Eve holiday for the valley.

Chamber exec. Director Janice Crawford says she’s delighted to hear the week was so successful, saying the snow topped off with a wide range of events, promotions and packages clearly enticed visitors to the valley.

Jackson Ski Touring Foundation Exec. Director Thom Perkins reports his revenues and skier visits were up considerably this year over last year at his cross country center.

Cranmore Mountain Resort Marketing Director Becca Deschenes says going into the vacation week skier visits were up more than 4 percent from last year at Cranmore and Dec. 28 and Dec. 30, 2013 were the busiest days of the season.

Wildcat Mountain and Attitash Mountain Resort marketing director Thomas Prindle says skier visits to Attitash those same days far exceeded the busiest days during last year’s holiday period, with Monday Dec. 30, 2013 bringing a record breaking number of skier visits.

Terry Macgillivray of Northeast Snowmobile and ATV Rentals reports his numbers were up 15 percent over last year.

Mayne says lodging members were equally enthusiastic.

She says Tom Kugel of Café Noche in Conway – a valley original restaurant – sums up his reasoning for the business increase this year by saying “everyone is happy and enthusiastic about the snow, which makes for strong sales of margaritas!”

Mayne says overall, survey responders indicate strong optimism for the rest of the winter season.

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