Businesses Report A Strong Memorial Day In Mt Washington Valley

Dan Houde of Wiseguy Creative Photography, captured this image of the Northern Lights over Chocorua Lake offering a brilliant show on May 27th.

North Conway, NH – Businesses reporting to an informal survey distributed by the Mt Washington Valley Chamber of Commerce were generally enthusiastic about the Memorial Day holiday weekend.  Weather plays an important role in tourism trends during holiday weekends, and the forecast for a decent weekend played a role in determining a strong Memorial Day weekend in the Valley.  Rain showers did, however, put a damper on outdoor recreation on Monday for some, but drove traffic for indoor recreation for others. With many attractions opening for the weekend, Memorial Day 2017 was a great kick-off to summer in Mt Washington Valley.

Jim Miller, self-proclaimed Santa’s Helper and Marketing Director at Santa’s Village, weighed in with enthusiasm for the beginning of the season, saying, “Our attendance and guest spending at Santa’s Village for opening weekend were right on par with the past couple of seasons, which were our best yet, so we’re optimistic about the coming summer.”  Miller went on to share, “Everything went very smoothly, including the opening of the water park once the day warmed up, and our guests were very happy.  It was a terrific opening two days for Santa and his reindeer.”

Howie Wemyss, General Manager of the Mt Washington Auto Road shared that this Memorial Day was the busiest for the Auto Road in ten years, even with a slower day on Monday due to clouds. “Anecdotally, we’re super happy because this firms up what we’ve been feeling since we opened to the summit a few weeks ago – that the strong summer of 2016 is continuing into 2017!  We’ve been much busier for this time of the year than normal,” followed up Wemyss.

Similarly, Beth Scrimger, Owner of Mystery NH, told the chamber, “We were up 150-percent this year over last year.” She attributed the increase to weather being better than predicted, but still unpredictable, and the fact that the escape room industry is more popular and recognized this year than it was last year. “In fact, last weekend (Victoria Day) was double what we did last year, again attributed to the increase in popularity of the games,” revealed Scrimger.

Monday’s showers had an impact on some of the outdoor recreation. Bob Tupper of White Lake Speedway Inc told the chamber that the weekend was on par with last year until rain impacted sales on Monday. Monday’s rain also had an impact on traffic at Waumbek Golf Club, according to Dianne L. Morneau, General Manager.

Susan Logan, Manager of Marketing and Events at Conway Scenic Railroad, felt that the success of the weekend was due on part to tourists visiting the Valley from all over the world. “We had a great weekend here at the Railroad,” said Logan.  “We were up slightly over last year, thanks to another beautiful weekend.  Monday was especially busy despite – or maybe because of – the rain showers.  We had visitors from all six New England states, as well as from New Jersey, Pennsylvania, the Midwest, and Texas.  For this time of year, we had a surprising number of international visitors from South Korea, Australia, Brazil – far markets that we typically see in the Fall – and of course Quebec,” finished Logan.

Donna Pearce, owner and innkeeper at Admiral Peary Inn, also welcomed international guests over Memorial Day weekend. “I had international guests that called at the last minute to book for Academy Graduation.  I also had international guests that were touring and hiking,” said Pearce. Weather didn’t seem to matter,” she added.

Mary Ann Mayer of the Mt Washington B&B in Shelburne also mentioned an increase in international visitors. “Memorial Day weekend was busier than last year by far – I was filled – all with return guests,” shared Meyer.   “I’m hoping that it’ll be a busy summer and fall – advance bookings look very good and hopefully they will continue.  I’m sure the weather will influence our visitors from within the state and the New England area. Yet, in spite of forecasts, I have not seen a decrease in international visitors,” finished Mayer.

Conrad Klefoes, General Manager of the Royalty Inn in Gorham reported that revenues for the Memorial Day weekend were on par with last year. In both 2016 and 2017 the hotel was sold out on Friday. Sales were even with 2016 on Saturday. “Overall, May 2017 is 21.7-percent ahead of 2016,” reported Klefoes, “Credit a good economy with lots of building projects requiring overnight accommodations for out of town workers during the mid-week,” he revealed.

Chamber restaurants members also weighed into the chamber’s survey.  Genn Anzaldi, co-owner of J-Town Deli, reported sales were up 15-percent for the Memorial Day weekend.  Bud Selmi, owner of Margarita Grill, reported that sales were even with last year on Friday and Monday, down slightly on Saturday, then up 10-percent on Sunday.

Looking forward to the summer, Chamber lodging members report that advance reservations are on par or slightly ahead of last year.  “While weather always plays a factor in summer tourism in the Valley, a strong economy, active events calendar, name recognition for the Valley and White Mountains, coupled with plenty of amazing indoor and outdoor recreation and attractions, all point to a strong summer season,” said Janice Crawford, Executive Director of the Mt Washington Valley Chamber of Commerce.

For more information about planning a super summer getaway to Mt Washington Valley, visit www.mtwashingtonvalley.org for all the vacation planning resources you need.  To talk to a vacation planner, call 1-800-367-3364 (800-DO-SEE-NH).  To learn more about vacations in New Hampshire, go to www.VisitNH.gov.


Story written by Marti Mayne,